Data protection is of a particularly high priority for Iris AI AS, a Norwegian limited liability legal entity (AKSJESELSKAP) with registration number 916 246 269 (“Iris AI AS”), and we would like to inform the general public that our website https://iris.ai and all its subdomains, together referred to as the Website, use cookies.
This Cookie Policy informs the general public of the nature, scope and purpose of the cookies we use, as well as the rights of data subjects towards those uses.
Cookies are text files that are stored in a computer system via an Internet browser. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows visited Internet sites and servers to differentiate the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified using the unique cookie ID.
Through the use of cookies, Iris AI AS can provide the users of the Website with more user-friendly services that would not be possible without the cookie setting.
By means of a cookie, the information and offers on our Website can be optimised with the user in mind. Cookies also are provided for security and privacy reasons and allow us to recognize our Website users and present them with the right information.
To manage cookies, used on our website, you have to set up your browser. Each browser has a specific setup. Please follow the links below for instructions, depending on your browser of choice:
To manage Google functionality to show personalised ad messages, please visit Google Ads Settings: https://adssettings.google.com/authenticated
To cancel third-party cookies, please visit Network Advertising Initiative opt-out page or https://optout.aboutads.info.
Use the above-mentioned methods to control and/or delete cookies whenever you like. You are also able to delete all the stored cookies on your device, as well as set up your browser to block them in the future.
Please note that by doing so, you might need to set up manually some features every time you visit websites and they might not work as expected and certain functionalities will be inoperable.
The Website collects a series of general data and information when a data subject or automated system calls up the Website. We may collect aggregated information about: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches the Website (so-called referrers), (4) the sub-websites, (5) the date and time of access to the Website (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems.
When using these general data and information, we do not draw any conclusions about the data subject. Rather, this information is needed to: (1) deliver the content of the Website correctly, (2) optimise the content of the Website as well as any advertisements displayed, and (3) ensure the long-term viability of our information technology systems and website technology. Therefore, we analyse anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous, aggregated data are stored separately from all personal data provided by a data subject.
The cookies we use on the Website are as follows:
These cookies are the so-called essential cookies, and they are necessary for the provision of the services and features of the Website that the user has specifically requested. They can be connected to the performance and functionality of the Website. Regarding their essential nature, these cookies are not used on the grounds of a consent given by the user, who cannot prevent their application and use.
Third-Party Cookies
Please note that third parties (including for example providers of external services like web traffic analytics) could also use cookies which are out of our direct control. These cookies are most often analytical ones or such used for providing personalised content. These cookies might include third-party social media sites, which allow easier sharing through various platforms.
More information on cookies categorised by usage and storage period might be found below:
| Name/Extension | Cookies Category | Use | Storage period |
| _gcl* | Third-Part / Analytical cookies | Used by Google Ads to help Iris.ai track the effectiveness of their marketing campaigns. | 2 years |
| _ga* _gid |
Third-Part / Analytical cookies | Used by Google Analytics for tracking user actions. The cookies are anonymous and provide only aggregated information about the usage of the Website. | 2 years |
| _hs* hubspotutk |
Third-Part / Analytical cookies | Used by HubSpot a marketing and sales software platform. It is used to gather information such as the number of visits, the first and last visit dates, and the pages visited. | 6 months |
| _fbp | Third-Part / Analytical cookies | Used in Facebook Pixel to track user behaviour and measure the effectiveness of Facebook ads. | 2 years |
On this Website we have integrated components of the enterprise Facebook for direct marketing purposes. With each call-up to one of the individual pages of the Website and into which a Facebook component (Facebook plug-ins) was integrated, the web browser on the information technology system of the data subject is automatically prompted to download the display of the corresponding Facebook component from Facebook through the Facebook component. An overview of all the Facebook Plug-ins may be accessed under https://developers.facebook.com/docs/plugins/. During the course of this technical procedure, Facebook is made aware of what specific subsite of our Website was visited by the data subject. If the data subject is logged in at the same time on Facebook, Facebook detects this information with every call-up to our website by the data subject during the entire duration of their stay on our Website. This information is collected through the Facebook component and associated with the respective Facebook account of the data subject.
If such a transmission of information to Facebook is not desirable for the data subject, then he or she may prevent this by logging off from their Facebook account before a call-up to our Website is made. The data protection guideline published by Facebook, which is available at https://facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. In addition, it is explained there what setting options Facebook offers to protect the privacy of the data subject. In addition, different configuration options are made available to allow the elimination of data transmission to Facebook. These applications may be used by the data subject to eliminate a data transmission to Facebook.
On this Website we have integrated a Google Analytics component (with the anonymizer function). Google Analytics places a cookie on the information technology system of the data subject to gather usage statistics, analyse and improve the use of the Website.
With each call-up to one of the individual pages of this Website, the Internet browser on the information technology system of the data subject will automatically submit anonymised data through the Google Analytics component, which serves Google, inter alia, to understand the origin of visitors and clicks, and subsequently create analyses on the Website use.
Further information and the applicable data protection provisions of Google may be retrieved under:
https://www.google.com/intl/en/policies/privacy/, and under:
http://www.google.com/analytics/terms/us.html.
Google Analytics is further explained under the following link: https://www.google.com/analytics/.
On this Website we have integrated Google AdWords. Google AdWords is a service for Internet advertising that allows the advertiser to place ads in Google search engine results and the Google advertising network. Google AdWords allows an advertiser to pre-define specific keywords with the help of which an ad on Google’s search results is only then displayed when the user utilises the search engine to retrieve a keyword-relevant search result. In the Google Advertising Network the ads are distributed on relevant web pages using an automatic algorithm, taking into account the previously defined keywords.
The main purpose of Google AdWords is the promotion of our Website by the inclusion of relevant advertising on the websites of third parties and in the search engine results of the search engine Google.
If a data subject reaches our Website via a Google ad, a conversion cookie is filed on the information technology system of the data subject through Google. A conversion cookie loses its validity after 30 days and is not used to identify the data subject. If the cookie has not expired, the conversion cookie is used to check whether certain sub-pages were called up on our Website.
The data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our Website. These visit statistics are used in order to determine the total number of users who have been served through AdWords ads to ascertain the success or failure of each AdWords ad and to optimise our AdWords ads in the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject. The conversion cookie stores information related to the Internet pages visited by the data subject.
The data subject has a possibility of objecting to the interest based advertisement system run by Google. In order to do this, the data subject must access from each of the browsers in use the link:
https://www.google.com/settings/ads, and set the desired settings.
Further information and the applicable data protection provisions of Google may be retrieved under:
https://www.google.com/intl/en/policies/privacy/.
On this Website we have integrated a Hubspot component. Hubspot places a cookie on the information technology system of the data subject to gather usage statistics, analyse and improve the use of the Website.
With each call-up to one of the individual pages of this Website, the Internet browser on the information technology system of the data subject will automatically submit data through the Hubspot component, which serves Hubspot, inter alia, to understand the origin of visitors and clicks, and subsequently create analyses on the user behaviour.
Further information and the applicable data protection provisions of Hubspot may be retrieved under:
https://legal.hubspot.com/privacy-policy
Hubspot cookies are further explained under the following link: https://knowledge.hubspot.com/privacy-and-consent/what-cookies-does-hubspot-set-in-a-visitor-s-browser
We may periodically update this Cookie Policy and the cookies we use, as we will publish the updates on the Website, and will further notify you via pop-up notification.
For any queries in relation to this Cookie Policy please contact us at support@iris.ai
Last updated: 1st October 2023