Welcome Iris.ai's CMO
A decade ago, we started with a straightforward idea: the solutions to our toughest challenges are already out there, just waiting to be connected from the vast sea of data. Over the years, we've dedicated ourselves to building a solid AI knowledge foundation to tackle this issue - starting with research libraries and quickly realizing that the same challenge and opportunity exist across the enterprise AI landscape.
At Iris.ai, we believe the best leaders don't simply manage functions - they build systems, challenge assumptions, and create environments where others can do their best work. Those principles are part of The Iris.ai Way: taking ownership, learning continuously, making decisions backed by data, and putting AI at the center of how we work. Liana has been living those principles long before receiving the CMO title.
In the past year, we've been gearing up for what's next. We've brought on Steven K. Fung as our Chief Commercial Officer, formed a strategic partnership with AWS, and now, with Liana stepping into the CMO role, we're aligning our leadership with our vision for the future. Liana has been effectively steering our marketing strategy for several months now, and this appointment just makes it official!
“Liana impressed me from day one with her out-of-the-box thinking and her market intuition. I thought that she was exactly the person we needed to tackle the complex and dynamic AI market we are in. During the past year, she has taken real ownership, delivered beyond expectations, and proved she is ready for new challenges. I’m excited to have her step into a CMO role and help us make Iris.ai a market category-defining company.” Victor Botev, CEO / CTO & Co-Founder, Iris.ai
Why now, and why Liana
Her journey in the tech world kicked off in 2017 when she launched Breedge, a startup that caught the attention of the European Investment Fund and was later recognized as one of Microsoft's top Imagine Cup startups in 2019. That same year, long before AI became the buzzword it is today, she spearheaded the launch of the first AI-powered website builder at 10Web.io, attracting investors like Sierra Ventures and AI Fund. After that, she joined PAteam, collaborating with notable organizations such as MIT, the City of Seattle, IKEA, and FedEx to explore how automation and smart systems could transform their operations.
In March 2025, Liana stepped into a full-time role at Iris.ai as the Marketing Strategy Lead, quickly taking charge of our marketing vision, and now she is stepping into the CMO role to grow Iris.ai with more ambition.
"I aspire to be a builder CMO. My role is about ensuring that the market truly grasps what Iris.ai has already accomplished. This is just the beginning of that narrative, and I plan to craft it the same way I’ve approached my work here: hands-on and from the ground up." - Liana Hakobyan, CMO, Iris.ai
Where we go from here
What she brings to the table, beyond her track record, is a genuine curiosity about technology and a conviction that AI belongs at the center of how modern teams operate. As CMO, her perspective is expanding from simply generating leads to building an AI-first marketing function that mirrors how Iris.ai works as a company. She is set on turning our AI-powered, remote-first culture into a competitive advantage on the marketing side, showing how the same approach that shapes our product also shapes the brand awareness that illustrates how Iris.ai addresses enterprise data challenges.
That fit is not incidental. As CMO, Liana will continue building a marketing organization that reflects the way Iris.ai operates: AI-first, remote by design, highly collaborative, and deeply customer-centric. We believe the same principles that help us build trusted enterprise AI products should also shape how we communicate, collaborate, and grow as a company.
New client wins are piling up, and new enterprise projects are underway. The team is expanding. This appointment is part of a broader initiative as Iris.ai prepares to expand its impact in enterprise AI.
